Consumer Journey (chapter 1) : Understanding your RoPo to maximize channel...
[heading style="1"]RoPo ? another buzz word ? not really..[/heading] RoPo= research online, purchase offline or research online> buy online. You can also build a RoPo matrix on : Reach Online /...
View ArticleAmazon’s secret sauce
Amazon's secret sauce from McKinsey Chief Marketing & Sales Officer Forum Secrets of Amazon’s success from McKinsey Chief Marketing & Sales Officer Forum Also read this article from McKinsey: 7...
View Article(Good) reasons why should think twice about external consultancy to build...
Don’t be overwhelmed by some expertise you can’t integrate or re distribute within your organization. Those insights can help you rethink why you should hire such people and what you plan to achieve...
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